Designer and Interiors Specialist
Originally hailing from a bit further south on the Central Coast, living in Santa Cruz with the familiar view of the mountains meeting the ocean has been “absolute magic” for Alexandra. She’s a proud Cal alum, entrepreneur, avid reader, and mother to two creative and enthusiastic daughters.
She joins the Workbench team with over a decade of experience in product design, materials sourcing, and digital creative direction, bringing her experience in interiors and product specifications to the design team while also managing the firm’s marketing efforts.
On choosing a career in Architecture
I was set on being an architect as a young kid, and my love for it was cemented in high-school mechanical drafting class. I loved how it satisfied my intellectual drive to be curious, creative, and highly specific within one singular practice.
After writing about supply chain design, industrial architecture, and branded retail architecture in early grad school, my curiosity took hold. I enrolled in as many elective business classes as possible and set out in my first career in merchandising, product development, and creative direction, working with design retailers in the home, garden, and kitchen categories. I approached it as an opportunity to learn how many different things in our world are made: jeans, sweaters, coffee mugs, furniture, Christmas lights, and even websites.
Professionally, I have found meaning in helping people shape their most personal environments through their furnishings, objects, and textiles. I believe there are a lot of wonderful parallels between crafting the experience of a home through objects and designing the spaces of a home, and I am excited to apply my background to the larger scale of architecture and the built environment.
Why I love Santa Cruz
Santa Cruz is welcoming to all types of folks and we as a community march to the beat of our own drum(s). I love how easy it is to meet new people or chase new ideas here.
Outside of Workbench
My daughters keep life very busy with coloring, jewelry-making, playing basketball, building Legos, and folding laundry. During the evenings, I like to design and draw patterns on my iPad- I find the repetition relaxing and it is a nice opportunity to play with color. As a major homebody, I love nothing more than a cup of coffee, my favorite chair, and a view of the redwoods on Saturday mornings.
B.A. in Architecture with a minor in City and Regional Planning, University of California at Berkeley
Master of Architecture, University of Pennsylvania
Certificate in Real Estate Design and Development, University of Pennsylvania